Establishment of the central marketing department

Since 1st June 2020, we are pleased to welcome Katharina Eitel as a new team member of the Mayer Group. In the course of the newly established central marketing department “Mayer Marketing”, she will design and drive forward the Mayer Group’s marketing initiatives for the Steel & Apparatus Engineering, Planting Systems and Laser & Sheet Metal Technology divisions.

In order for you to get to know Katharina Eitel better, we will introduce her briefly to you below.

Katharina Eitel

Ms. Eitel has worked as an international event and project manager in the past. She supported us at the IPM trade fair in Essen 2020 as well as producing our image film for steel & apparatus engineering.
In the past years, she has organized national and international music and sports events, as well as marketing and advertising projects in the fields of music, sports and industry. Through her long and diverse experience, she has extensive knowledge in photo and video production and marketing.

Why did you choose Mayer?
I chose Mayer because it is both a traditional and absolutely future-oriented company. Progressive, modern approaches and strategies are given top priority here, offering scope for development and growth.

What are your tasks at Mayer?
The aim is to establish a central marketing department for all areas of the Mayer Group. Both locally in Heidenheim and in cooperation with our international partners, we will design and promote marketing initiatives.

What do you enjoy most about your job?
I particularly enjoy the creative, innovative work and the many opportunities that the new marketing department brings with it. In addition, there is the familiar atmosphere within the individual company divisions and their employees. This encourages new ideas and ensures motivated teamwork.

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